Why We Started & What We've Learned đ€
Written by Rob & Erica Diepersloot
Itâs hard to believe but WonderCow is turning three!
What started as a personal journey for our family has grown into something so much bigger than we ever imagined and itâs all because of YOU.
Today, we wanted to share a little bit of our story: why we started, what the last few years have really looked like, and a few things weâve learned along the way.
Thank you for being here, whether since Day 1, or Year 3. We think 3 is gonna be pretty wonderfulâŠ
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Where It All Began: Our "Why"
Long before WonderCow was a brand, it was a need in our own home.
As 7th-generation dairy farmers, weâve always believed in the power of real, homegrown nutrition. Caring for our cows, raising our family with strong values, and leaving things better than we found them, thatâs always been at the core of who we are.
But in 2017, things got personal.
Our first daughter began struggling with recurring ear infections and constant colds. Like many parents, we followed the standard path: doctor visits, antibiotics, temporary relief. But over time, we saw the toll it was taking on her gut and overall immune system.
We knew there had to be another way.
Discovering Colostrum
That season sparked something in our family, especially for Rob who studied dairy science in college and grew up working on the family farm.
We started asking questions:
How do we support our daughter's body, not just treat symptoms?
How do we rebuild her gut, not just respond to it?
And the answer was something our family had known all along.
Whole Bovine Colostrum.
As dairy farmers, weâve seen firsthand how powerful colostrum is. Itâs designed to nourish, protect, and strengthen our bodies from the very beginning of life.
So we asked: what if we could make this simple, powerful nutrition available for families like ours?
The Birth of WonderCow
And just like that, WonderCow was born.
(Along with a few more babies đ)
What started as a solution for our daughterâs health became our mission for WonderCow:
To create a simple, daily, all-natural way to support gut health, strengthen the immune system, and help people feel their best.
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3 Years Later...
Looking back, these last three years have been FULL. Through all the ups and downs, we wanted to share a few of the things weâve learned over the years.
1. Always Remember Your Why
From our website to the shelf, thereâs been so much change (good & hard). Through it all, the mission has stayed the same: to help individuals and families live healthier lives.
When things get complicated, coming back to that simple purpose has guided every decision weâve made.
2. Team Culture Matters
WonderCow is not just the two of us, itâs a whole herd (aka our team).
From our dairy farm to our growing WonderCow team, it takes incredible people to bring this mission to life every day.
Weâve learned that having the right people in the right places changes everything. When you have a team that believes in what youâre building, things donât just grow, they get better.
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3. Integrity Takes Work
The supplement industry can be complicated. There are a lot of bold claims, a lot of noise, and not always a lot of transparency. We believe that customers deserve the truth. Thatâs what we promise to all of YOU. Your support means the world, thank you for sharing our vision!
What This Means To Us
WonderCow has never just been about a product.
Itâs about helping families feel better.
Itâs about getting back to simple, real nutrition.
Itâs about doing things the right way, even when itâs harder.
And most of all, itâs about YOU, our WonderFam.
Your support, your stories, and your trust are the reason weâre here today.
Here's To What's Ahead
Three years in, and we feel like weâre just getting started.
Hereâs to more growth.
More learning.
More families reached.
More moments that remind us why we started in the first place.
And yes⊠mooo-re cows, too đ
From the bottom of our hearts, thank you for being part of this journey.
Here's to Mooo-re Savings
Cheers,Â
Rob, Erica, & the WonderCow Team